Giving us access to your Google tools

In every case you are simply adding our email address to a tool you already own. Nothing is transferred and nothing changes hands. Here is how to do each one.

1. 1

   Google Analytics (GA4)

   Role: Editor

   So we can track enquiries and see which campaigns bring you leads.

   1. Sign in at analytics.google.com.
   2. Click Admin, the gear icon at the bottom left.
   3. Under the property column, click Property access management.
   4. Click the blue + at the top right, then Add users.
   5. Paste our email, choose Editor under Standard roles, then click Add.
   If you see Account and Property columns

   Use the Property column, not the Account one. Account level access is broader than we need, and property level is what lets us report on the right website.

2. 2

   Google Search Console If you have it

   Permission: Full

   So we can see the search terms people actually use to find you, and catch technical problems early.

   1. Sign in at search.google.com/search-console and select your website at the top left.
   2. Click Settings in the left menu.
   3. Click Users and permissions.
   4. Click Add user, paste our email, set permission to Full, then Add.
   Not sure if you have it

   Plenty of businesses do not, and that is fine. Skip this step and tell us, and we will set it up with you. It is free and it is worth having.

3. 3

   Google Tag Manager If you have it

   Container permission: Publish

   So we can set up conversion tracking and confirm it is firing correctly, without needing your developer every time.

   1. Sign in at tagmanager.google.com and open the container for your website.
   2. Click Admin at the top.
   3. In the Container column, click User Management.
   4. Click the + at the top right, then Add users.
   5. Paste our email. Under Container permissions, tick Publish, then click Invite.
   Publish, not Read

   Read only access lets us look but not change anything, which means every tracking fix has to come back to you. Publish is what lets us finish the job. It applies to this container only.